777ez Privacy Policy — How We Collect, Use & Protect Your Personal Data

1. Who We Are

777ez is an online cricket betting and casino platform operated under international gaming standards and accessible to eligible Pakistani players via the website at https://777ez.bet. Throughout this Privacy Policy, references to "777ez", "we", "us", or "our" refer to the platform operator responsible for the processing of your personal data in connection with your use of the 777ez website, mobile interface, account dashboard, and all associated services.

777ez acts as the data controller in respect of the personal data you provide during account registration, identity verification, payment processing, and ongoing platform use. This means 777ez determines the purposes and means by which your personal data is processed, and bears primary responsibility for ensuring that processing is carried out lawfully, fairly, and transparently in accordance with this Policy.

2. Personal Data We Collect

777ez collects personal data across several categories depending on how you interact with the platform. The following table summarises the categories of data collected, the specific data points within each category, and the primary context in which that data is obtained.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data unless you voluntarily disclose health-related information in the context of a responsible gaming self-exclusion request, in which case it is processed solely for the purpose of administering that request and is not used for any other purpose.

3. How We Collect Your Data

777ez collects personal data through three primary channels: data you provide directly, data collected automatically through your use of the platform, and data received from third-party service providers engaged in the delivery of platform services.

• Directly from you: When you register a 777ez account, complete identity verification, submit a deposit or withdrawal request, contact customer support, update your account profile, or set responsible gaming limits. All data you enter into 777ez forms, fields, or chat interfaces falls into this category.
• Automatically during platform use: 777ez servers automatically log your IP address, device identifiers, browser information, session duration, and navigation patterns every time you access the platform — including during every 777ez Login session. This technical data is collected via server logs, cookies, and similar tracking technologies described in Section 7.
• From payment processors: When you transact via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, or USDT TRC20, the relevant payment processor shares transaction confirmation data — including transaction reference numbers and account identifiers — with 777ez to facilitate payment reconciliation.
• From identity verification providers: Where 777ez uses a third-party KYC/AML verification service to authenticate your CNIC or conduct a liveness check, that provider shares the outcome and relevant extracted data points with 777ez for account verification purposes.
• From fraud prevention and security providers: 777ez may receive risk scores, flagged data points, or alert signals from third-party fraud detection partners where your account activity triggers an automated review. These signals are used solely for account security and AML compliance purposes.

4. Why We Use Your Personal Data

777ez processes your personal data for specific, defined purposes. We do not use your data for any purpose incompatible with the reasons for which it was originally collected. The primary purposes for which 777ez processes personal data are set out below.

• Account creation and management: To register your 777ez account, authenticate your identity during each 777ez Login session, manage your account balance, and maintain accurate account records throughout the account lifecycle.
• Identity verification and KYC compliance: To verify that you meet the 777ez eligibility criteria, including age verification (21+), identity authenticity, and compliance with applicable anti-money laundering regulations. KYC verification is a legal obligation under international gaming and financial crime prevention standards.
• Payment processing: To process your PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20. This includes maintaining transaction records, reconciling payment gateway data, and resolving payment disputes.
• Platform operation and game delivery: To deliver cricket odds, PSL live betting markets, casino games, slot titles, and all other 777ez platform features to your device. This includes personalising your game lobby based on your activity history.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, multi-accounting, bonus abuse, match-fixing-related activity, and other prohibited conduct described in the 777ez Terms & Conditions. This processing protects both the platform and legitimate players.
• Responsible gaming compliance: To administer self-exclusion requests, deposit and loss limits, reality checks, and session controls that you configure through your account dashboard. 777ez is obligated to honour these requests and to maintain records of them.
• Customer support: To investigate and resolve support tickets, account disputes, payment queries, and complaints submitted through any 777ez support channel. Support correspondence is retained to ensure continuity of case handling.
• Marketing communications: To send you promotional offers, PSL bonus notifications, and platform updates where you have given explicit consent to receive such communications. You may withdraw marketing consent at any time from your account settings or by contacting support.
• Legal and regulatory compliance: To meet 777ez's obligations under applicable international gaming regulations, anti-money laundering requirements, and any lawful request from a competent regulatory or law enforcement authority.
• Platform analytics and improvement: To understand how Pakistani players use the 777ez platform, identify usability issues, optimise game offerings, and improve the overall product experience. Analytics processing uses aggregated or pseudonymised data wherever possible.

5. Legal Basis for Processing

777ez processes your personal data only where a recognised legal basis for that processing exists. The legal bases on which 777ez relies are as follows, matched to the corresponding processing purposes described in Section 4.

• Contractual necessity: Processing your account registration data, authentication data, payment transaction data, and account management data is necessary for the performance of the contract between you and 777ez — namely, the Terms & Conditions you accepted upon registration. Without this processing, 777ez cannot provide the platform services.
• Legal obligation: KYC identity verification, AML transaction monitoring, and retention of financial records are processed on the basis of 777ez's legal obligations under applicable international gaming, financial crime prevention, and data retention regulations.
• Legitimate interests: Fraud detection, platform security, responsible gaming monitoring, and internal analytics are processed on the basis of 777ez's legitimate interest in operating a secure, fair, and legally compliant gaming platform. This interest has been assessed as not overriding the privacy interests of individual players.
• Consent: Marketing communications and non-essential analytics cookies are processed only where you have given freely given, specific, informed, and unambiguous consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6. Data Sharing & Disclosure

777ez does not sell, rent, or trade your personal data to any third party for their own commercial purposes. Data sharing occurs only in the limited circumstances set out below, and always subject to contractual data protection obligations or legal compulsion.

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20 wallet infrastructure providers receive the minimum data necessary to process your deposit or withdrawal transaction. These providers operate under their own data protection policies and are independent data controllers for their payment processing activity.
• Identity verification and KYC providers: Where 777ez uses a third-party KYC service to verify your CNIC and conduct age verification, your identity documents and biometric data (liveness check image) are shared with that provider under a strict data processing agreement limiting use to the verification purpose only.
• Game content providers: Licensed casino and slot game studios whose content is available on the 777ez platform may receive pseudonymised session data (e.g., game round IDs, bet amounts) for settlement and audit purposes. Full identity data is not shared with game studios.
• Fraud prevention and AML partners: Aggregated risk data and flagged transaction indicators may be shared with specialist fraud prevention and anti-money laundering service providers engaged by 777ez. These providers are bound by confidentiality agreements and may only use data for the fraud prevention purpose.
• Regulatory and law enforcement authorities: Where 777ez is required by law, court order, or direction from a competent regulatory authority to disclose personal data, it will do so. 777ez will notify you of any such disclosure where legally permitted to do so.
• Corporate restructuring: In the event of a merger, acquisition, or sale of the 777ez platform, personal data held by 777ez may be transferred to the acquiring entity as part of the transaction. Players will be notified of any change in the data controller's identity following such an event.

All third parties with whom 777ez shares personal data are subject to contractual obligations requiring them to implement appropriate technical and organisational measures to protect that data and to process it only for the stated purpose. 777ez does not knowingly permit third-party recipients to use 777ez player data for their own unrelated commercial purposes.

7. Cookies & Tracking Technologies

777ez uses cookies and similar tracking technologies to operate the platform, maintain your 777ez Login session, and understand how players interact with the site. Cookies are small text files placed on your device by the 777ez website. They do not contain executable code and cannot access other data on your device. The following categories of cookies are used on the 777ez platform.

• Strictly necessary cookies: These cookies are essential for the 777ez platform to function. They maintain your authenticated session after 777ez Login, store your account preferences, enable the bet slip, and facilitate payment flows. These cookies cannot be disabled without impairing your ability to use the platform.
• Functional cookies: These cookies remember your preferences — such as your preferred language, display settings, and responsible gaming limit configurations — so that you do not need to re-enter them on each visit. Disabling these cookies will result in a less personalised experience.
• Analytical cookies: With your consent, 777ez uses analytical cookies to collect aggregated data about how Pakistani players navigate the platform — which pages are visited, how long sessions last, and which features are used most. This data is used to improve the platform and is not linked to your individual identity.
• Security cookies: 777ez deploys security cookies to detect unusual session behaviour, identify potential account hijacking attempts, and protect the integrity of your 777ez Login session. These cookies are strictly necessary and cannot be disabled.

8. Data Retention

777ez retains personal data only for as long as necessary to fulfil the purpose for which it was collected, and in accordance with applicable legal retention obligations. The following retention periods apply to the principal categories of personal data held by 777ez.

• Account and identity data: Retained for the duration of your active 777ez account plus a minimum of 5 years after account closure, in compliance with AML record-keeping requirements applicable to online gaming operators.
• Financial transaction data: Retained for a minimum of 5 years from the date of each transaction, as required for financial audit, regulatory compliance, and dispute resolution purposes.
• KYC documents: Retained for the duration of your 777ez account plus 5 years after closure. Where KYC documents are held by a third-party verification provider, their retention policy governs; 777ez retains only the verification outcome and reference.
• Bet and game history: Retained for the duration of your account plus 3 years after closure. Anonymised aggregate betting data may be retained indefinitely for platform analytics purposes.
• Support correspondence: Retained for 3 years from the date of the last interaction in a support case to enable continuity of dispute resolution and audit trail maintenance.
• Marketing consent records: Retained for the duration of your account plus 3 years after account closure, as evidence of the consent basis for any marketing communications sent to you.
• Technical and usage data: Server logs and session data are retained for up to 12 months. Aggregated analytical data derived from usage data may be retained indefinitely in anonymised form.

Where you request deletion of your personal data before the applicable retention period has elapsed, 777ez will delete or anonymise data to the greatest extent possible while retaining only what is strictly required by law. You will be informed of what data must be retained and the legal basis for its retention.

9. Your Privacy Rights

Every 777ez player holds a set of rights in relation to their personal data. These rights can be exercised free of charge by contacting 777ez support. 777ez will respond to all valid data rights requests within 30 days. Where a request is complex or high in volume, this period may be extended by a further 30 days, and you will be notified accordingly.

10. Data Security

777ez implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures are reviewed and updated on a regular basis in line with evolving security standards.

• Encryption in transit: All data transmitted between your device and 777ez servers is encrypted using TLS 1.2 or higher. This applies to all platform interactions, including 777ez Login sessions, payment flows, and support communications.
• Encryption at rest: Sensitive personal data — including CNIC details, payment account identifiers, and hashed passwords — is stored in encrypted form on 777ez infrastructure. Passwords are never stored in plaintext.
• Access controls: Access to personal data within 777ez's internal systems is restricted on a strict need-to-know basis. Staff with access to player data are subject to confidentiality obligations and regular security training.
• Two-factor authentication: 777ez offers and strongly recommends enabling 2FA on your account, which adds an OTP-based authentication layer to your 777ez Login process via your registered Pakistani mobile number.
• Fraud monitoring: Automated systems continuously monitor 777ez accounts for anomalous activity — including unusual login patterns, rapid successive logins from different locations, and atypical transaction behaviour — and trigger security reviews where anomalies are detected.
• Incident response: In the event of a personal data breach that poses a risk to your rights or interests, 777ez will notify affected players without undue delay and will take all reasonable steps to contain and remediate the breach.

While 777ez takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. You play an important role in keeping your account safe — by using a strong, unique password, enabling 2FA, logging out from shared devices, and never sharing your 777ez Login credentials with any third party.

11. Minors & Age Policy

777ez is strictly an adult platform. The minimum age to register and use the 777ez platform is 21 years. This age restriction applies to all Pakistani players and to all features of the platform, including cricket betting, PSL markets, live casino, slot games, and any bonus or promotional offer.

777ez does not knowingly collect, process, or retain personal data belonging to individuals under the age of 21. All account registration submissions are subject to identity verification, including CNIC-based age confirmation, specifically to enforce this restriction. Where 777ez discovers or has reasonable grounds to believe that a registered account belongs to a person under 21, the account will be suspended immediately, all funds will be frozen pending investigation, and the account will be permanently closed following verification of the age breach.

12. Changes to This Privacy Policy

777ez reserves the right to update or amend this Privacy Policy at any time in response to changes in applicable law, regulatory guidance, platform features, or data processing practices. The "Last updated" date displayed at the top of this Policy reflects the date on which the most recent version took effect.

Where a change to this Policy is material — meaning it significantly alters how 777ez processes your personal data or affects your privacy rights — 777ez will notify registered players via the email address associated with their account and/or via a prominent notice on the platform dashboard prior to the change taking effect. Your continued use of the 777ez platform after the effective date of a revised Policy constitutes your acceptance of the updated terms.

We encourage all 777ez players to review this Privacy Policy periodically to stay informed about how their personal data is being protected. If you disagree with any material change to this Policy, you have the right to close your account and request deletion of your personal data subject to applicable legal retention obligations as described in Section 8.